No longer just a guy thing
Nascar is a guy thing…it's men and the machines….well, that's in the past. That was before women discovered speed is exciting and instead, were cooped up in the kitchen cooking up a storm. In this modern era, women are opening up and there's a market for them under Nascar.
Some women think one of the reasons why they like Nascar is because of the many charismatic drivers. Nascar drivers are often polite and handsome, young blokes who are fun and exciting. Women are starting to find that highly attractive in a man, therefore, more and more women are watching Nascar and other motorsports.
If there's nothing else that's attractive about Nascar racing, the race days itself would be that ONE thing that is the main reason why women love Nascar races. The stadium is fun, friendly, family-orientated, is clean, the people are friendly and the Nascar drivers are good role models. Young and handsome Nascar drivers like Jeff Gordon, Jimmie Johnson, Kasey Kahne and Dale Earnhardt Jr are bringing in many of the female Nascar fans.
Unlike other motorsport, Nascar has always been about good, clean fun and the atmosphere is almost always wholesome. Ever since it first started, Nascar IS family-orientated. Nascar's managing director for brands and consumer marketing, Roger VanDerSnick, concedes that Nascar is a family sport that many families participate in. The younger female Nascar fans are rooting for their favorite handsome Nascar driver while the men are talking about the machines and the skills of each of their favorite drivers. In the meantime, the moms and the kids enjoy a fun weekend of shouting and screaming for the Nascar driver that they are rooting for.
The market has opened up to such an extent that Nascar has become an extremely powerful marketing tool for companies. It has been shown that when your favorite driver is being sponsored by a certain brand, chances are, you'll switch to the brand in question anyway…just because your favorite Nascar driver is in the car.
Furthermore, many more women are finding a position in this male-dominated sport. Although IndyCar is leading, but Nascar is quickly catching up. In Drag car racing, Shirley Muldowney opened up the doors for women racers under drag car racing in the 1960s. It's just a matter of time before Nascar finds their Muldowney in the near future.